Business Plan: Makeup Setting Spray for Sunscreen Protection

Introduction

The beauty industry is constantly evolving, with consumers seeking multitasking products that offer convenience and effectiveness. Our business idea is to develop a makeup setting spray that is specifically designed to work effectively with sunscreen to prevent makeup peeling. This innovative solution will cater to individuals who want to protect their skin from the harmful effects of the sun while ensuring their makeup stays intact throughout the day.

Product Offering

Our makeup setting spray will be formulated with ingredients that not only enhance the longevity of makeup but also provide a protective barrier against the sun's rays. The spray will be lightweight, non-greasy, and suitable for all skin types. It will be easy to apply and can be used throughout the day for touch-ups without disrupting the makeup.

Target Market

Our target market includes individuals who are concerned about sun protection and makeup longevity. This includes makeup enthusiasts, professionals who work outdoors, beachgoers, and anyone who wants to maintain their makeup look while staying protected from the sun. We will initially focus on online sales through our website and social media platforms.

Marketing Strategy

To create awareness and generate interest in our product, we will collaborate with beauty influencers and makeup artists to promote the benefits of our makeup setting spray. We will also leverage social media advertising, influencer partnerships, and participate in beauty trade shows to reach our target audience. Additionally, we will highlight the unique selling proposition of our product – the compatibility with sunscreen for comprehensive protection.

Revenue Model

We will price our makeup setting spray competitively to attract customers while ensuring a healthy profit margin. Our revenue will primarily come from direct sales through our online store. We will also explore partnerships with beauty retailers to expand our distribution channels. As our brand grows, we may introduce complementary products to our lineup to increase the average order value.

Financial Projections

Average selling price: $20 per bottle
Monthly units sold: 2,000 bottles
Monthly revenue: $40,000

Conclusion

With the increasing demand for multifunctional beauty products and the growing awareness of sun protection, our makeup setting spray tailored for sunscreen compatibility has the potential to carve a niche for itself in the market. By offering a solution that addresses the needs of our target market, we aim to build a loyal customer base and establish our brand as a trusted name in the beauty industry.

Estimated MRR: $40,000

Startup Idea: A makeup setting spray specifically designed to work effectively with sunscreen to prevent makeup peeling.